Effective Date: 26 September 2025
Last Updated: 20 September 2026
Website: FlowAtoB.com
Business Name: FlowAtoB AB
Organisation Number: 559469-3540
Country of Registration: Sweden
Business Address: Törsta 3, 611 96 Jönåker, Sweden
Contact Email: FlowAtoB@gmail.com
FlowAtoB.com is owned and operated by FlowAtoB AB, a company registered in Sweden.
FlowAtoB AB is the data controller responsible for the personal data described in this Privacy Policy.
This Privacy Policy explains what personal data we collect, why we collect it, how we use and protect it, who we may share it with, and the rights you may have under applicable data-protection law, including the EU General Data Protection Regulation (GDPR).
Our services include coaching, workshops, online challenges and live programs, digital courses and materials, newsletters, and related personal-development and educational services.
The personal data we collect depends on how you interact with us.
We may collect information such as:
Payment card details are processed by our payment provider. FlowAtoB AB does not need to directly store your full payment card information.
When you use our website or online services, certain technical information may be collected automatically by us or the service providers we use, such as:
The information collected depends on your device, browser settings, cookie choices and the services being used.
Our services are not designed to require special categories of personal data.
However, in a coaching, survey, form or communication context, you may voluntarily provide information that could be considered sensitive under applicable law.
Where special-category data is processed, we will only do so where there is an appropriate legal basis and, where required, an additional condition under applicable data-protection law.
Please do not provide sensitive personal information unless it is relevant and necessary for the service you are using.
We process personal data only where we have an appropriate legal basis.
Depending on the situation, we may process your information for the following purposes:
We use information such as your name, email address, booking details, registration information and relevant service information to:
The legal basis is generally the performance of a contract or taking steps at your request before entering into a contract.
We may process and retain certain information where necessary to comply with accounting, tax, regulatory or other legal requirements.
The legal basis is compliance with a legal obligation.
Where required, we use your consent to send newsletters, promotional communications, educational content, offers and announcements.
You can withdraw your consent at any time.
Where appropriate, we may process limited personal data where necessary for our legitimate interests, such as:
Where we rely on legitimate interests, we consider those interests against your rights and interests.
Where consent is legally required for non-essential cookies or similar technologies, we will request your consent before using them.
We may use your personal data to:
We do not sell your personal data.
If you register for or purchase a service, we may send you communications necessary to administer and deliver that service.
These may include:
These communications are part of providing the service and are separate from optional marketing communications.
If you opt in to receive marketing from us, we may send you:
We currently use Mailchimp to help manage email marketing.
You can unsubscribe from marketing emails at any time using the unsubscribe link included in the email or by contacting us at FlowAtoB@gmail.com.
Withdrawing marketing consent does not affect service-related communications necessary to provide something you have purchased or requested.
Our website and the services integrated with it may use cookies and similar technologies.
These technologies may be used for:
Where required by law, non-essential cookies will only be used after you have made your cookie choices.
You may also be able to manage cookies through your browser settings.
Disabling certain cookies may affect how some parts of the website function.
We use third-party service providers to operate our business and deliver our services.
Depending on how you interact with FlowAtoB, these may include:
We use GoDaddy for our website and related website services.
We use Jotform for online forms, registrations and certain checkout or participant-information processes.
Information you submit through a Jotform form may therefore be processed using Jotform's services.
We use Stripe to process payments.
When you make a payment, payment and transaction information necessary to process the purchase is handled through Stripe.
We use Calendly for appointment and session scheduling.
Information you provide when booking may be processed through Calendly.
We use Mailchimp to manage email lists and send newsletters and marketing communications.
Where required, you will only be added to marketing communications when there is an appropriate legal basis to do so.
We use Passion.io in connection with the delivery of certain digital content, programs, courses or app-based services.
We only share personal data with service providers where reasonably necessary for the relevant service or business function.
These providers process personal data according to their respective roles, contractual arrangements and applicable data-protection obligations.
We may also disclose personal data where required by law, to protect our legal rights, or in connection with legal proceedings.
Some of the service providers we use may process or make personal data accessible outside Sweden or outside the European Economic Area (EEA).
Where personal data is transferred outside the EEA, we take appropriate steps as required by applicable data-protection law.
Depending on the provider and destination, these safeguards may include:
You may contact us at FlowAtoB@gmail.com if you would like further information about safeguards relevant to the processing of your personal data.
We take reasonable technical and organisational measures designed to protect personal data against unauthorised access, loss, misuse, alteration or disclosure.
We also use third-party providers to operate parts of our services, and those providers maintain their own security measures.
No method of electronic storage or transmission is completely secure, and we cannot guarantee absolute security.
We keep personal data only for as long as necessary for the purpose for which it was collected, or for as long as we are required to retain it under applicable law.
The appropriate retention period depends on the type of information and why we hold it.
For example:
When personal data is no longer required, we will delete or anonymise it where appropriate, subject to applicable legal requirements.
Depending on applicable law and the circumstances of the processing, you may have rights including:
You have the right to object to direct marketing at any time.
Withdrawal of consent does not affect the lawfulness of processing carried out before consent was withdrawn.
To exercise a privacy right, contact us at FlowAtoB@gmail.com.
We may need to verify your identity before responding to certain requests.
These rights may be subject to limitations or exceptions under applicable law.
If you have concerns about how we process your personal data, you are welcome to contact us at:
You also have the right to lodge a complaint with a competent data-protection supervisory authority.
In Sweden, the supervisory authority is:
Integritetsskyddsmyndigheten (IMY)
You may also be entitled to contact the supervisory authority in the EU/EEA country where you live, work, or where you believe an infringement occurred.
Our paid services are intended for adults and are not directed to children.
We do not knowingly collect personal data from children through services intended exclusively for adults.
If you believe a child has provided personal data to us inappropriately, please contact us at FlowAtoB@gmail.com so that we can review the situation and take appropriate action.
Our website and services may contain links to websites or services operated by third parties.
Their processing of personal data is governed by their own privacy practices and policies.
We encourage you to review the privacy information provided by third-party services before providing personal data directly to them.
FlowAtoB AB does not currently use personal data to make decisions about you based solely on automated processing that produce legal effects or similarly significant effects within the meaning of the GDPR.
If this changes, we will provide the information required by applicable law.
We may update this Privacy Policy when our services, providers, business practices or legal obligations change.
The current version will be published on this page with an updated “Last Updated” date.
Where required by law or appropriate because of the significance of a change, we may also provide additional notice.
FlowAtoB AB is established in Sweden and processes personal data in accordance with applicable Swedish and EU data-protection law, including the GDPR.
Where other applicable data-protection laws provide rights to individuals using our services, we will comply with those laws where they apply.
If you have questions about this Privacy Policy, how we process personal data, or wish to exercise a data-protection right, contact:
FlowAtoB AB
Organisation Number: 559469-3540
Törsta 3
611 96 Jönåker
Sweden
Email: FlowAtoB@gmail.com
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